Size- 140 sqm

Stage- Documentation

A design concept for the branching of an existing cafe-bar chain. As the brand wanted to grow they would like to have a versatile but recognizable concept for their upcoming divisions. So we have decided to start with a white-box concept. We would then start to add design features as layers. This would allow us to evaluate the concept over time by not completely changing but building on the existing. The customers would also conceive each layer and as time passes the concept would enrich itself with layers of experiences. This approach would also give the flexibility to create different branches with its own identity but within a sense of unity.